Gallery
Note: In order to comply with my NDAs, some stories have info redacted or omitted.
Product UX Design
Player Journey Report
Reduced time spent on creating student reports by allowing coaches to automatically generate reports for entire classes.
Free Coach Account Registration
Generated hundreds of leads for our sales team by allowing coaches to create free accounts in our web app.
Community Map and Leads Manager
Generated hundreds of student leads for our coaches by allowing students to browse golf facilities and contact coaches.
Academy Display
Marketed the Operation 36 program to prospective students at golf facilities by showcasing current student activity via a pro shop TV display.
More Operation 36 Golf Projects
Streamlined work for coaches and drove student engagement with additional web and mobile app features, including a class registration engine, a facility revenue report, and guided training activities.
Immersive Scholar
Increased awareness of digital scholars' data visualization art by building web apps for large-scale video walls.
Graphic Design
Starter Kit Redesign
Increased the Starter Kit's marketing and educational value by enhancing the unboxing experience, graphics, and learning materials.
Assorted Logo Designs
Visualized identities of different organizations by designing logos and simple brand guides for them.
About
Hey there! I'm Jasmine, an end-to-end product UX designer who also does user research, front-end development, and game design. I built this portfolio from scratch so I could continue honing my design and development skills, especially in accessibility. A few tidbits about my experience:
- 📦 Products I've designed: Mainly responsive web apps (internal and consumer-facing), native iOS/Android mobile apps, and emails. I've also dabbled in kiosk interfaces, packaging/print, and digital ads.
- 💼 Fields I've worked in: B2B/SaaS, B2C, B2B2C - mainly in startup environments.
- 🛠️ My toolbox: Figma, HTML, CSS, JavaScript, React, Photoshop, Illustrator, After Effects
- 🌱 Currently studying: Accessibility and full-stack development
- ❤️ Other things I find fun: Gaming, reading, cooking, and learning languages :D
Work Experience
🔑 KeyMe Locksmiths - UX Designer
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Led both research and end-to-end design for:
- Kiosk and mobile-responsive web portal experiences for our customers, i.e. people who buy our keys or request our locksmith services (B2C)
- Internal web app tools for our locksmiths and dispatchers (B2B)
- ⭐ Increased locksmith jobs booked for vehicle key duplication by 400% by improving web form UX.
- ⭐ Increased kiosk review volume on Google by 120% by making it easier for customers to leave reviews.
- ⭐ Opened a new revenue stream by designing purchase flows for new kiosk products.
- ⭐ Eliminated the need for a third-party contract by designing an internal web app as a replacement.
- ⭐ Reduced the number of customer support calls/refunds for an upsell product by improving messaging.
⛳️ Operation 36 Golf - UX/UI Designer
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Led both research and end-to-end design for:
- Web app and native mobile app experiences for our coaches (B2B and SaaS), students and their parents (B2C), and our sales and support teams
- Internal web app tools for our sales and support teams
- Developed web app features and fixed bugs/UX issues.
- ⭐ Increased monthly active users (MAU) for our Android/iOS mobile apps by 150% and overall enterprise customers (golf facilities) by 25%.
- ⭐ Helped our web app achieve a net-promoter score (NPS) of 80.
- ⭐ Unlocked a new revenue stream and pricing tier by designing a class registration and management system.
📚 NCSU Libraries - Front-end Web Developer
- Led design and developed responsive web apps for university library visitors as part of the Immersive Scholar project.